Founded in 1919, the Daily News was once the world’s first successful tabloid newspaper. It became famous for its sensational coverage of crime, scandal, and violence; lurid photographs; cartoons; and other entertainment features. By 1930 it had a circulation of 1,520,000; by 1947, it was the ninth-most-circulated newspaper in the United States.
The Daily News was based at 220 East 42nd Street from 1929 until 1995, when it moved to 450 West 33rd Street. Designed by John Mead Howells and Raymond Hood, the Daily News Building is considered a New York City landmark. It is still used for many purposes, including as the headquarters of the Associated Press and the world headquarters of the company’s photo services.
When news breaks, it’s important for news teams to have easy access to relevant imagery and video footage. That’s why newsrooms have powerful visual asset management systems to store their footage, so it can be quickly accessed and tailored for future projects.
In addition, they can easily repurpose the footage for social video, as well. For example, the Global Alliance for Clean Cookstoves tapped into its media archive to create videos that rolled up their mission, while also boosting awareness of their organization’s work with a major brand partner.
For brands, having a system for storing and organizing video footage is essential for maximizing the value of your content. It helps you create and share more content faster, and it gives you the ability to repurpose that content for new projects or channels.
To make this happen, you need a remote video sourcing solution that connects you with videographers who are already in the field. That way, you can source original HD b-roll clips, stand-up live feeds and more from the location you’re shooting.
It’s important to understand that when you use user-generated content in your video, it’s critical to have a permissions agreement in place. If you don’t, you can risk violating someone’s privacy or breaching their rights to their content.
As a former journalist, I learned a lot about how to best capture and tell stories through video. So, I put together a list of 7 Do’s and Don’ts inspired by my time in the newsroom to help you get the most from your brand’s social video.